Movies in Thailand

Even movies are on "Thai time" here. I went to see Cloverfield yesterday (which, by the way, was the best movie I've seen in a very long time). It was scheduled to start at 5 p.m. but didn't start until 5:30. Furthermore, movie patrons weren't let in if they got there after five. This is presumably so they have to sit through a half hour of trailers and commercials? Oh yeah, and the Thai national anthem. That's played right before the movie starts, and everyone has to stand up. Throughout the entire song the video is a montage of the king's pictures, and at the very end it says, "We love the king. Long live the king." Even I'm getting brainwashed by all this king business.